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Starting a business is never easy, but when you do it with your sister—your polar opposite, no less—it becomes an adventure.

Due to this custom denim jacket activation, the Capital One Team networked, chatted and brought in a whole new level of energy to the event.

This activation was more than swag — it was a strategic live event experience that created a share-worthy moment families loved

In the world of marketing, the allure of traditional SWAG—pens, tote bags, and branded trinkets—is undeniable. They’re cost-effective and...